Get qualified, become chartered, be the best you can be

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Public relations is a dynamic field influenced by political shifts, rapid technological advancements, and evolving business models. PR professionals must help clients and employers navigate these complexities.

Lifelong learning is essential for staying relevant and adaptable in this ever-changing landscape. It enables you to build knowledge, skills, and resilience, ensuring you remain effective and prepared for future challenges.

Prium offers various resources to support your continuous development and keep you at the forefront of the industry.

How can we help you?

International non-profit organization dedicated to public relations and media. Our mission is to elevate the standards of public relations through education, professional development, and the recognition of excellence.

Professional Certifications

Certified Public Relations Specialist (CPRS) Certified Corporate Communication Professional (CCCP) Advanced Certificate in Media Relations (ACMR)

Training and Workshops

Public Relations Strategy Development Media Relations and Crisis Management Corporate Communication Best Practices

Consulting Services

Public Relations Campaign Planning Media Relations Consulting Corporate Reputation Management

Awards and Recognitions

Annual Public Relations Excellence Awards Outstanding Media Campaigns Awards Corporate Communication Leadership Awards

Accreditation Programs

Organization Accreditation for Public Relations Excellence Media Relations Best Practices Accreditation Corporate Communication Standards Accreditation

Research and Publications

Industry Reports and White Papers Best Practices Guides Case Studies and Success Stories

Networking and Events

International Public Relations Conferences Regional Workshops and Seminars Professional Networking Events

Online Resources

Webinars and Online Courses Resource Library and Toolkits Member Discussion Forums

Research and Publications

Industry Reports and White Papers Best Practices Guides Case Studies and Success Stories