Get qualified, become chartered, be the best you can be

Public relations is a dynamic field influenced by political shifts, rapid technological advancements, and evolving business models. PR professionals must help clients and employers navigate these complexities.
Lifelong learning is essential for staying relevant and adaptable in this ever-changing landscape. It enables you to build knowledge, skills, and resilience, ensuring you remain effective and prepared for future challenges.
Prium offers various resources to support your continuous development and keep you at the forefront of the industry.
How can we help you?
International non-profit organization dedicated to public relations and media. Our mission is to elevate the standards of public relations through education, professional development, and the recognition of excellence.
Professional Certifications
Certified Public Relations Specialist (CPRS) Certified Corporate Communication Professional (CCCP) Advanced Certificate in Media Relations (ACMR)
Training and Workshops
Public Relations Strategy Development Media Relations and Crisis Management Corporate Communication Best Practices
Consulting Services
Public Relations Campaign Planning Media Relations Consulting Corporate Reputation Management
Awards and Recognitions
Annual Public Relations Excellence Awards Outstanding Media Campaigns Awards Corporate Communication Leadership Awards
Accreditation Programs
Organization Accreditation for Public Relations Excellence Media Relations Best Practices Accreditation Corporate Communication Standards Accreditation
Research and Publications
Industry Reports and White Papers Best Practices Guides Case Studies and Success Stories
Networking and Events
International Public Relations Conferences Regional Workshops and Seminars Professional Networking Events
Online Resources
Webinars and Online Courses Resource Library and Toolkits Member Discussion Forums
Research and Publications
Industry Reports and White Papers Best Practices Guides Case Studies and Success Stories