A status that is understood, trusted, and respected.

We recognize the value your skills and work bring. That’s why we aim to establish a predominantly chartered public relations profession—so you and future generations of PR practitioners can work on equal footing with colleagues in other strategic management disciplines, gaining recognition and value at the highest levels.

Chartered status showcases your extensive experience, strategic and leadership abilities, and dedication to ethical practices. It is a mark of professionalism that your colleagues, clients, and the public understand and trust.

85% of the public would trust a chartered practitioner more.
(PARN, Perceptions of Professionalism Report)

The Benefits of Chartership

Hundreds of Prium members are already reaping the benefits of Chartership.

Working in a PR consultancy?
For those running PR and communications consultancies, having a chartered team offers a competitive edge. It signals to clients that your business operates with integrity and that your team adheres to high standards. Achieving chartered status and supporting your team in gaining the same recognition is an excellent strategy for retaining and attracting top PR talent.

Working in-house?
For PR and communications leaders across all sectors, supporting your team in achieving Chartership demonstrates a commitment to their growth and development. It assures stakeholders that the company’s reputation is secure and well-managed.

Displaying your Chartered PR Practitioner badge
Chartered PR Practitioners can display their accreditation with the designation Chart.PR, alongside a Chartered PR Practitioner logo and branded assets for online use.

“Investing in the Sanctuary communications team’s skills, knowledge, and experience was a strategic decision. With three team members holding chartered status, we see the return on that investment daily.”
Donna Williams Chart.PR, Director of Communications